Charlevoix plays a major role in the international marketing strategy of the Charlevoix Regional Tourism Association: it is the core of its international marketing plan. Moreover, the trade representative has designated Charlevoix as a primary promotional activity for the Eastern United States. Major investments at the Manoir Richelieu Hotel, the Casino de Charlevoix and the Massif de Petite Rivière-Saint-François are at the heart of the development strategy in Charlevoix.