CI COMMUNICATION MANDATES
News
To contribute to the development of Charlevoix’ economy and increase its reach on both the national and international scene, BIX Advertising Agency is putting on line a new business portal - www.charlevoixinternational.com. First and foremost dedicated to business, the site will offer regional enterprises and institutions the opportunity to have their own window on the world to showcase and sell their products and services.
« Conceived to reach our targeted clientele, i.e. enterprises and individuals interested in investing, visiting and even settling in Charlevoix, the portal contains practical and useful information necessary for all types of endeavours. Moreover, those wishing to purchase regional products will also find the necessary information» stated Mr. Sylvain Tremblay, president and general manager of the BIX Advertising Agency.
The site is user-friendly and generally Google rules apply although other search motors have not been overlooked, notably Yahoo and MSN. We target key words respecting a simple hierarchy, i.e., home page as the central focus, separate pages for the more important key words and subcategories linking the pages. The portal offer original, pertinent and useful content because that is what today’s Internet users are looking for. We will proceed in such a way that search motors will find www.charlevoixinternational.com as a priority. So we put in high traffic or affiliated links to attain this: online forums carrying our content or social networks such as MySpace and YouTube or directories such as Ideamarketers and others. The search motor will follow these links and our site will be quickly and frequently indexed.
Since our main objective is to increase the number of visitors, we have created what is commonly known as trafic modules, i.e., portions of our site on secondary connectivity subjects. For example, since Charlevoix wishes to be a privileged territory in matters of sustainable development (World Biosphere Reserve, several nature parks, etc.), we have developed a section on sustainable development (advice, blogs, information, etc.).
Users will also find content promoting the region, its products and services. Short and informative, this content is popular and to the point and, will allow us to increase our target clientele. Finally, these short promotional articles will become a valued source as a direct link with our site and strengthens our position on the Web.
We have also created a few blogs, erected links and contacts in several media social networks such as MySpace, YouTube and Flick. To build a solid relationship with our visitors, we have personalised our message and our content by using videos and sound tracks.
By establishing strategic partnerships in promotional activities with enterprises, retailers, institutions and associations and with all those who wish to show what Charlevoix has to offer, it will now be possible to open our economy on a global scale.
« In closing, we have exploring the possibility of publishing a small quarterly magazine devoted to Charlevoix, and posting it on our Internet site. We are also looking at the potentiality of opening a Maison de Charlevoix in the Greater Montreal Area that would put us in touch with several potential partners » concluded Mr. Yvon Tremblay, President of the Advisory Committee of Charlevoix International.